As a business consultant, I often come up with strategies to help big business succeed in the marketplace. A strategy is a long-term plan that sets out how to take advantage of your competitors to get where you want to go. In other words, if the only way to compete with competitors in a market is a game, then a strategy is a game plan on how to win this game.
It is also a way to bridge the gap between desired sales and current sales. Therefore, the success of a business can only be achieved if it has really good and effective strategies. But strategy is not something that can be defined as a dream last night.
The first step in developing these strategies is to have a vision of where the business wants to be and what it wants to be. The next step is to find a way to get to Vision where you want to go. For example, let’s say the business is just a ship at sea. So before you do anything, you need to think about which port you want to go to. In other words, where you want to go.
It’s a vision. Once you know the destination you want to go to, you need to think about the mission of the second step. So how do you think about a mission to get where you want to go? These missions are also important because you will know what to do next if you think about how to go about it.
For example, when you know the port you want to go to, like the ship above, will you just go by motor? Will the sail be completed? Will you paddle with the oars? Do you just go along with the flow? We have to start thinking about whether we can push with push boats or not.
The most important thing when thinking about such a mission is to think about how to set a mission, depending on what your business or resources are. For example, let’s say it’s like the ark above. Once your ship has a destination, you know how far it is.
So in order to drive that distance, you need to rethink which of the above methods would best suit your resources. If you have enough equipment and fuel, you can drive fast and get there fast. Or if you have a lot of manpower, you can go up and down and save time and money. For this, businesses need to know what resources they have. It is important to understand the realities of different strengths and weaknesses. The strategic mistakes in the current business are that there is no clear vision of where to go.
There is a vision but no mission. There are a lot of things that can be found that are not connected to your strong resources. With these errors, it will be difficult to come up with an effective strategy, and strategic plans will be just dreams on paper. Adequate knowledge can easily overcome serious difficulties.
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